EINSTEIN POSITIONING FOR U.S. MARKET
Judith also developed a highly successful, marketing program built around the genius of Einstein. Through a series of carefully orchestrated Einstein-themed product and technology positioning exercises, and market surveys to back up SYSPRO’s key messages, SYSPRO began to increase both its brand awareness. It also began to gain ground by regularly beating he industry ERP giants in head-to-head deals … and even replaced them in embedded installs!
JRocket further designed a series of six unique “Power Bundles” to streamline and help SYSPRO focus marketing on key business processes and drive operational efforts that reduce costs and boost profits. Some of the key factors introduced are:
- Speed of implementation
- Advancement of Lean manufacturing
“Not many people have the same tenacity and passion that Judith brings to the table, this energy propels everything that she is involved in”
SYSPRO U.S. Executive Team
VERTICAL MARKET SEGMENTATION
Another highly successful JRocket initiative was a strategic plan to focus the company’s well-established mid-market production capabilities on four fast-growth market segments: Food, Medical Device, Electronic Equipment and Machinery Manufacturers and Distributors. SYSPRO particularly liked Judith’s strong attention on key vertical market issues, which repeatedly proved to assist SYSPRO in achieving better market definition in the above segments.